Who we are?

The CMF Group is a South African e-commerce, distribution, and online merchandising group built to scale brands across digital retail channels.

We operate at the intersection of stock ownership, logistics, marketplace execution, and performance-driven merchandising. Unlike agencies or drop-ship models, we buy, hold, and manage inventory, giving our brand partners real commercial alignment, not theoretical support.

Our strength lies in taking complex product ranges and turning them into commercially efficient, well-governed online businesses — from B2B procurement and wholesale supply to pure retail and marketplace-led growth.

We manage the full value chain:

• Stock procurement and ownership
  
• Warehousing, fulfilment, and reverse logistics
  
• Online merchandising, content, and data optimisation
  
• Marketplace operations, compliance, and performance management
  

Through platforms such as TrueTech.co.za and major South African marketplaces, we focus on long-term brand value, margin protection, and sustainable growth, not short-term price dumping.

CMF Group exists to professionalise how brands scale online — with control, accountability, and results.